Hot dogs carts along a real-time social media campaign.

Sometimes simple food has more impact that we can imagine.

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While I posted a hot dog social media post on La Mafia, Puerto Rico Instagram, rappers Residente and J-Balvin were having a online dispute about their music. Residente said that Balvin’s music was popular like hot dog carts, while other musicians creations were more like Michelin Stars. This made a lot of foodies go online and give their harsh opinions. Then, the creativity for hot dog vendors social media support went nuts.

Residente and Cerveza Residente wanted to help La Draga, the hot dog cart that we posted a few hours before the dispute. The people in the pictures are true costumers and not actors. This helped us create a natural and street photography look while La Draga was becoming a local sensation.

Here are the pics.

Photos by: Rafael N. Ruiz Mederos and Jonathan Galindo

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